Logo Guidelines
Our logo is a symbol of our company. It is the visual statement effecting how the company is perceived. Thus we ask all employees, vendors and media to represent it consistently. The following basic standards define the correct usage of our corporate and division logos, colors and names. If you use our logos and/or names, we ask that you please adhere to this guide.
If you have any questions regarding this guide, contact EMS Technologies at pr@ems-t.com.
Correct Usage
EMS Technologies and all EMS business units use specifically designed logos in their corporate identity. Please use only the logos provided in this guide.
Three logo variations are provided: color, black and white, and reversed-out. To choose the correct variation for your needs, see below.
Color logos are used only on a white background:
Black and white logos are used on white or light colored backgrounds:
Reversed (white on dark) logos are used only on a sufficiently dark background:
Reserved Area
In order to present the authorized logo without competition from other elements (graphic or typographic), a reserved area should be used around each.
Leave at least one time the height of the "E" in "EMS" around the left, top and bottom of the EMS Technologies signature. Leave at least two times the height to the right.
Incorrect Usage
Here are some examples of incorrect logo presentation. They should not be redrawn nor resized, and only the original file (not a reproduction) should be used. They should not be incorporated in a geometrical shape, nor "read out" into other words of a sentence.
Resized, distorted from original:
Presented in a geometrical shape:
"Read out" as part of sentence:
announced today...
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